- This article is about the advertising technique. For the novel, see As seen on TV (novel).
As seen on TV is a nameplate for products advertised on Television for direct-response mail-order through an 800 number. Typically the packaging for these items includes a standardized red seal in the shape of a television screen with the words "AS SEEN ON TV" in white. The pervasive presence of "as seen on TV" products is the subject for much comedy on TV, often exaggerating the typical pitches of "as seen on TV" products. One such example of mockery is the fictional "Spishak company", a series of sketches on Mad TV. Prominent marketers of "as seen on TV" products include TimeLife, K-tel, Ronco, and Thane.
As Seen On TV Products is a generic name attached to items that are advertised on television - either in 30 minute infomercial spots, or in 30 second commercials. These products can range from kitchen, household, automtive, cleaning, health, beauty products, or to exercise & fitness products, books, or to toys and games for children.
As Seen on TV is also a 1985 BBC comedy sketch show starring Victoria Wood.
As seen on TV products usually fall under the categories of cookware, music, and gadgetry.
External links
- As Seen On TV Independent reviews and ratings of "as seen on TV" products. The official retailers of As Seen On TV Items. You can also leave reviews about any products you like.
- As Seen On TV Product Reviews Reviews and ranking of "As Seen on TV" products based on consumer experience.
- Infomercial Product Reviews Independent reviews and ranking of "As Seen on TV" products based on consumer demand and feedback.
Categories: Limited geographic scope | USA-centric | Television stubs | Marketing